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Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. Name cards are one thing that digital will not fully replace anytime soon.
Here are five reasons why the old school name card (also known as business card in western countries) is still important — and why you should start calling the best name card printing company to have a pocket full of them at all times.
- Exchanging contact data digitally is generic.
Networking is about making real connections. Sending contact data via text or email on the spot is helpful however it is extremely impersonal. Taking part in eye contact and real discussion is the means by which genuine relationships start.
Two people with their heads buried in their mobile device writing without end won’t make any kind of significant memory of the experience. You can easily exchange the data from a name card to your cell phone after the meeting.
- They are the best direct marketing instruments.
Email advertising, search engine optimization and paid media all make an awesome job of drawing in leads and prospects, however despite everything they aren’t as successful as an in-person meeting fixed with a handshake alongside a name card trade.
You can experience a potential lead or contact whenever – tradeshows, industry meetings, happy hour, airplane terminal lounges – and equipping yourself with name cards at all circumstances will guarantee that you never miss a chance to make a significant business connection. Keep some in your pockets, wallet, money clip or laptop sack so whenever you experience a prospect you are load and ready.
- A name card is the earliest introduction of your brand.
When you meet somebody that could conceivably be an incredible prospect or connection, don’t you want him or her to leave with an awesome first impression? A great name card does significantly more than pass on an email address or telephone number.
Yes, they cost more – however, consider what number of pointless expenses you can cut to designate funds for incredible name cards. Hold off on the ping pong table and the coffee machine for the workplace and get some business cards that will create an awesome first impression.
- Imaginative name cards get shared – continuing to market for you.
A name card is a physical question that a potential prospect leaves the experience with. Your brand remains with them.
On the off chance that you meet a prospect and trade email addresses and telephone numbers you each leave with another contact on your cell phone – it ends there. But if you hand over a creative name card that makes an incredible impression that individual is probably going to show it to other people – putting you and your brand before more prospects.
- Name cards indicate you are prepared.
Have you ever had somebody compose his or her contact data on a cocktail napkin and hand it over to you? What about someone with a dead cell phone? It isn’t the most professional approach.
In the event that you met two people and one was scrambling to find a pen and something to write on and the other individual simply handled out a name card, who might you want to work with? Demonstrating that you are prepared for all circumstances is an extraordinary indicator that you are professional.
Be sure about it, discussions will end for now with, “Let me give you my name card”.
How would you feel about name cards – do still you utilize them and see them staying around for quite a while? Share your opinion in the comment segment bellow.…